Dutch Barn Vodka
I showed this British vodka a cool way show up.

Dutch Barn Vodka is a British brand with a high-profile owner. Partnering with strategist Sandra Peat to build its brand world, we positioned it as a ‘Positively Different Vodka’, brought to life through a philosophy of radical transparency.

I was then tasked with activating this through the brand’s first full-scale media campaign starring Ricky. Working closely with the brand, we mined a wealth of hilarious content Ricky had already created to craft a 30-second TV commercial that was bold, impactful and eventually safe enough to broadcast.

We supported the TVC with national outdoor placements and a paid social campaign, all featuring Ricky’s brilliant brutally honest headlines.

Next we created product-focused social and outdoor campaign ‘Visionary Vodka’ highlighting the unique ‘made with apples’ story.