The band's first album artwork for 20 years was briefed out to creative agencies with nothing more than two possible titles. My 'punting-on-clouds' concept was chosen from over 300 submissions (including a rumoured 70 from Damien Hirst studio). I then worked with the band's Creative Director, choosing a photographer and a digital artist to produce the final artwork.

This pitch-winning concept was also used as the core theme to the music video of their first single released from the album; which became the biggest selling vinyl record of 2015.

Flight Centre needed to challenge the understandable preconception that the brand exclusively sells flights. Our relaunch emphasised the flight centre difference: tailor-made service offered by travel experts, to take the stress out of every aspect of holiday planning. In short: All travel, No worries.

A multi-million pound campaign to dramatise the quality of materials, craftsmanship and care that go into a Sofology sofa.

In stark contrast to the shouty, discount-led category norms, its cinematic feel and sophisticated CGI depict the elements that grow from a single atom into the springs, cushioning and material that eventually combine beautifully to form the ultimate in comfort, to ‘make coming home feel special again’.

So successful were the original three TVCs, that we created two further spots for subsequent launches.

A selection of the 360° campaigns I’ve had the pleasure of crafting from concept to final completion over the years for Panasonic's flagship TV range. On a mission to bring emotion and relevance to the brand's pioneering technologies.

As No.2 to Autotrader, Motors.co.uk wanted a campaign to show their website and app empowering consumers to have the confidence to navigate the car-buying process on their own. I developed and lead the agency's creative pitch response, resulting in two national TV-led campaigns: 'Buy cars without the Carfuffle' and this year's 'Where Smart Fingers Search’.

UK TV, PRESS & OUTDOOR

The success of Lumix G cameras prompted Panasonic to rapidly add more models to their range. This confused consumers and retail partners about who the cameras were actually aimed at. To counteract this challenge, we created 'The One' campaign; putting the camera in the hands of the archetypal user. This overarching idea gave the brand a universal global visual language, allowing its territories to create localized campaigns with their own celebrities and target audiences.

DIGITAL, OUTDOOR & PRINT

In danger of being de-listed from multiple supermarkets, Ecover needed to reach a more mainstream audience. They wished to move away from the outdated perception people had of this environmentally-friendly brand. I created a sell-in film for my concept 'Feel Good Cleaning' which was received so well, they used it to get investment to turn it into their first UK TVC. We shot the ad in South Africa. The campaign produced incredibly successful results for them, and Ecover adopted 'Feel Good Cleaning' as their global brand strapline.

EUROPEAN TV, DIGITAL, PRESS & OUTDOOR

Battersea’s recently opened development needed a launch campaign worthy of the London landmark’s iconic status.

The approach needed to be versatile enough to work with any number of the development’s retail, dining and health & wellness sites, and any future launches, within a unifying concept that was immediately identifiable as Battersea.

Perhaps unsurprisingly, its famous chimneys were the inspiration for the creative suite, with each execution reimagining them to communicate the opening and location of a new store, restaurant or amenity.

After leading the creative response to win Eat's primarily instore work, I delivered multiple campaigns that gave the brand a much-needed boost in personality and stand-out from the category leaders like Pret. By building a successful relationship with Eat’s brand ambassadors, they realised the value and reward of investing in some very successful tactical print and digital-supporting creative. It led to some of our best work for them.

Being part of the team that originally won this premium chocolate advertising account off their incumbent Fallon was a proud moment. For six years I helped produce insightfully simple ads for G&B's, making their bars and their values the heroes of our ads; often in award-winning ways. These national campaigns helped grow the brand from £4m to £48m. 

Moët wanted a unique gifting idea for Xmas. My pitch-winning concept 'Atelier Moët Bond Street' allowed shoppers to watch a craftsman personalise a bottle with a word or initials of their choice in Swarovski crystals. We supported the activity with a national advertising campaign and created an online portal where other consumers could enjoy the same service.

Moët is still activating this concept and format every year, in cities around the world.

EVENT, DIGITAL, PRESS & OUTDOOR

To launch their new flagship product and increase the premium perception of the brand, I was briefed to create a film concept that announced 'The end of frizz was coming'. I chose Unit9 to help make this film for us and was the first to bring John Frieda's new global advertising look and feel to life.

DIGITAL

Farrow & Ball were facing increased competition from mainstream brands launching premium NPDs and the growing success of colour-matching services. My creative direction of the account produced some strong print creative on a limited budget within tight deadlines.

UK PRESS