RAINING CHAMPIONS

We created a limited-edition beer made with purified rainwater, collected from the roof of Man City’s Etihad Stadium.

Working with my creative partner fellow CD Liam Fenton to help water technology company Xylem raise water awareness with the concept ‘Raining Champions’ to celebrate the teams success that season.

The social, experiential and PR campaign is introducing recycled water as one long-term, sustainable solution to water scarcity, and getting fans to think differently about water challenges and solutions… while giving them a refreshing way to celebrate the team’s incredible success.

So popular has the activity been, that a similar project is in the pipeline across the Pond for fellow City Football Group club New York City FC, using purified water from the Hudson River to make an authentic Bronx brew.